In 1993, Fawaz Gruosi founded de Grisogono in Geneva, Switzerland. Gruosi specialized in black diamonds, and his business at first focussed solely on jewelry. In 2000, de Grisogono released its first watches. These were inspired by Gruosi's history in the black diamond trade. Consequently, they used darker cases and dials. De Grisogono applied its expertise in high jewelry to timepieces, creating elegant watches with exceptional jewel-setting.
